From A Sample Order Worth $300 To An Order Worth $3 Million: How We Became The Preferred Office Furniture Manufacturer In The Middle East Market Over Nine Years?

Company Name: Guangzhou Xusheng Furniture Co., Ltd.

Company Positioning: Mid-to-high-end office furniture manufacturer

Main Products: Office desks, writing desks, computer desks, lecterns, training tables, negotiation tables, conference tables, workstations, office partitions, coffee tables, reception desks, mobile cabinets, low and tall filing cabinets, display cabinets, modular storage cabinets

Websites:

<![if !supportLists]>· <![endif]>https://www.xs-furniture.net/

<![if !supportLists]>· <![endif]>https://www.cfo-furniture.com/

<![if !supportLists]>· <![endif]>https://xsofurniture.en.alibaba.com/

Today, I want to share with you the nine-year journey we've had with one of our Middle Eastern clients. This is not just a story of business cooperation but also one of mutual growth and achievement.

2015: Sowing the Seeds of Trust with a Small Sample Order

Our story began in 2015 when the client placed their first order—a single sample product worth only $500. They chose our ONLY series model CF-LY1206A, a simple office desk. While this might seem insignificant compared to larger orders, we recognized every client as a potential long-term partner. Despite the small order size, we committed ourselves fully to the project.

The client requested custom colors and a specific cable management box for the desktop. We provided three design drafts for the ONLY straight desk, mailed them a color chart for selection, and only proceeded with material procurement after the client confirmed their choices. Our commitment to customization, from product design to production processes, ensured we met the client's needs and expectations.

2015 Reorder: The First Container, Marking the First Leap

After successfully delivering the sample, within a week, the client placed a formal reorder. The order increased to 276 pieces, and the product range expanded to include nine different types of system office furniture. These included reception desks, dual-person workstations, four-person workstations, six-person workstations, conference tables for 8-12 people, manager desks, low and tall filing cabinets, three-drawer mobile cabinets, CEO desks, coffee tables, and reception tables. This expansion demonstrated the client's growing business capabilities and solidified our commitment to mutual development. During this phase, we continuously optimized our service processes and improved production efficiency to meet the client's needs promptly and accurately.

2018: Scaling Up to Ten Containers Per Year

By 2018, the client's business had expanded significantly, leading to an annual order volume of ten containers across five product lines. To handle this growth, we invested heavily in equipment, technology, and staff training, enhancing our overall production capacity and service levels. We maintained close communication with the client, understanding their market demands and strategic goals, providing more precise product solutions.

2023-2024: Explosive Growth with Two Containers per Month

Entering 2023 - 2024, the client's business witnessed explosive growth. The order volume soared to 7028 pieces per year, with an average monthly procurement of 2 containers, approximately 586 pieces of products. The purchase amount also increased from the initial $300 to the current $3 million per year through nine years of cooperation. This huge leap makes us feel extremely proud, because it's not only the client's success, but also the result of our joint efforts.

A Nine-Year Retrospective: Details Make Legends, Collaboration Creates Win-Win Outcomes

Over these nine years, we have always prioritized customer satisfaction, offering meticulous services. For example, we print easily identifiable product serial numbers on packaging, use stamps for accessory identification, and assign dedicated personnel to follow up from design to shipment, providing real-time updates through photos and videos. These measures ensure peace of mind for the client from ordering to production, facilitating efficient sales and higher customer satisfaction. As the client's brand influence grew, we customized exclusive packaging designs, adding their logo to the product packaging. These changes enhanced product recognition and reinforced the client's brand image.

According to the client, their office furniture sales have grown significantly since partnering with Xusheng Furniture:

<![if !supportLists]>· <![endif]>From 12% in 2015 to 14% of total store sales.

<![if !supportLists]>· <![endif]>From 14% in 2015 to 19% by 2018.

<![if !supportLists]>· <![endif]>From 19% in 2018 to 31% by 2023.

<![if !supportLists]>· <![endif]>From 31% in 2023 to 38% by 2024.

Looking back over these nine years, we are honored to see our client's continuous growth in office furniture sales. This reflects the value of Xusheng Furniture. As our client grows, so do we. Whether it's upgrading production lines, updating machinery, or innovating processes, we strive to meet evolving market demands. Each year, we introduce new series to satisfy our clients' needs, reinforcing our belief that growing together with our clients is both a responsibility and an honor.

We firmly believe that building strong, trusting relationships and supporting each other are key to thriving in today's competitive market. In the future, we will continue to uphold the principle of "customer first," enhancing our capabilities and service levels. Together with our clients, we aim to create an even brighter tomorrow.

If you are a furniture dealer selling office furniture, consider trying our custom office furniture from Guangzhou Xusheng Furniture. Give us a chance with a sample order, and we'll provide you with a reliable service guarantee.

At Guangzhou Xusheng Furniture, we’ve been crafting high-quality, custom office furniture solutions for dealers and project buyers worldwide — for over 17 years.

Recently, we partnered with a distributor from Mauritius to deliver a complete, tailored office furniture setup for their local market. From the first consultation to final delivery, our team designed a full office layout — including reception areas, meeting rooms, workstations, and lounge spaces — offering flexible material and color options that matched their brand identity.

All products were made in-house, under strict quality control, ensuring every piece met international standards. The client was thrilled with the result — praising our clear communication, timely delivery, and attention to detail.

At Xusheng Furniture, we believe in building long-term partnerships based on trust, quality, and customer satisfaction. Whether you're a dealer, designer, or procurement manager — we’re here to be your reliable partner in office furniture solutions.

Let’s build success together.

Product Designer: Jones Chou

Location: Qatar.Doha

Project: GET New Offices

year:

Place an order on August 05, 2019

Delivery on October 18, 2019

Purchasing object: Generic Engineering Technologies W.L.L

Manufacturer/Brand: Xusheng

Purchase amount: more than 165,000 US dollars

Purchase content: Engineering project-office furniture customization

104+ Seats Partitions

83+ Seat Office Furniture Set

32+ Seats Lounge Tables And Chairs

12 Seats Reception Furniture Set

7 10-Seater Conference Tables And Chairs

2 20-Seater Conference Tables And Chairs

etc.

Project background：

GET was founded in 2008 and is headquartered in Doha, Qatar.GET employs approximately 7,000 employees in its regional offices and is engaged in various ongoing engineering projects in Qatar, Lebanon, Greece and Oman, including: Mechanical, Electrical & Plumbing (MEP), Fit-Out & Interior Design, Landscape, Facility Management, Infrastructure & Public Services, Marine, Structural & Architectural and Maintenance.GET company has 11 years of experience in general contracting project management organization in Qatar. The buyer of this project requires: I want to use office furniture to better demonstrate the strength of the company and the image of the company, a sense of modernity and a sense of relaxation in the office area, and the atmosphere is not out of tune.

Design inspiration：

Based on the project office design drawings sent by the buyer, Jones Chou flexibly designed all the office furniture of the entire project drawing based on environmentally friendly and efficient office furniture materials. The furniture designed this time must not only be modern in technology, but also practical, environmentally friendly and durable.

Problems encountered：

Q1. After the designer has designed the drawings of all office furniture and the customized furniture and seats required by the buyer according to the project construction drawings, during the video conference to determine the most contract and the detailed communication process, it was found that the actual area of several offices is smaller than that on the drawings.

Q2. When the office was built, there were fewer reserved sockets, resulting in no power supply in the middle and back seats of the 20-person conference table.

solution：

A1. We corrected the data based on the buyer's re-on-site measurement, and changed the original design of 16 single partition desks to double partition-type partition rooms.Without affecting the use and the functions required by the buyer, it not only saves the space occupied by the furniture, but also saves the manufacturing cost of the partition room to a certain extent.

A2. Since the middle of the conference table is used for decoration, the designer designed eight power supply line box positions in front of the participants.This will not affect the convening of the meeting, but also ensure that everyone participating in the meeting can get power protection.

Buyer feedback：

The person in charge of procurement of GET Company said: This cooperation is very pleasant, and my buyers are also very satisfied with the optimization and improvement plan provided by Xusheng.And the products have also been strongly tested by the company itself, so they are also very recognized for their quality.“After careful evaluation and use, we are very happy to confirm that all the products purchased from Xusheng Furniture in this project not only met our expected requirements, but also exceeded our standards in terms of quality, performance and service. We are extremely satisfied with this and will continue to cooperate in future projects.”

We are a professional customized system office furniture manufacturer from Guangzhou, China, and are committed to providing high-quality office furniture solutions to customers around the world. Unlike traditional office furniture suppliers, we provide completely personalized customization services to ensure that each product can perfectly match the needs of customers. Through our well-designed product atlas and professional customization process, a furniture store in Vancouver achieved a 50% year-on-year increase in sales. In this video, you will see our products, their performance in the real sales environment, and the enthusiastic response of customers to our products. If you also want to experience this growth, please contact us immediately for more details and start your journey to success!

Product Designer: Jones Chou
Location: Kuwait
Area: 6800 square meters
Year: 2021
Client: Kuwait OIL Company New Ahmadi Building
Manufacturer/Brand: Xusheng
Content: Engineering project—Customized 236 pieces of public furniture WORKSTAIONS 2400X2400X1800H
Purchase amount: 220,000 USD PLUS

target：
In response to the needs of Kuwait Petroleum Company, 236 pieces of office furniture sets were customized for the newly built OIL Company New Ahmadi Building staff workstations.According to the needs of buyers, Jones Chou designed an independent office partition space, which needs to give executive office furniture sets to improve its privacy and relatively quiet working environment.And Xusheng's furniture is not only a kind of scientific and healthy furniture, but also helps employees improve their learning and work efficiency.

The layout of the new Ahmadi environment is still good. First of all, in order to take into account the working environment of employees, the traditional open office desk and chair set workstation has been changed into an office partition room, just to create a better working atmosphere and space comfort.This time, the single area of the office partition needs to be larger than in the past.It is to make employees not look so stuffy when they are working. The layout is large and the work is comfortable. It will also make them happy and bring some happiness to their daily lives.

The new office must have privacy and sound insulation. This is a very important aspect. You can also have a meeting in your own workplace at any time, or explain on a whiteboard or hang a drawing paper.If you use the previous open collaboration space, it may make the work area noisy and disordered, so try to avoid open workstations this time.If you need any place to be used by any team, you can't limit the location of each worker. They can sit in one area or another to discuss their own plans without affecting other groups. This is a more important design point.

solution：
Mobile collaboration, independent sound insulation：
In order to better communicate and exchange ideas, the table countertop s and partitions are fixed together through brackets and connectors. While the load-bearing properties of such countertop s are better, the use of some additional plates is reduced, and the use area of the partition is larger.At the same time, in order to prevent the power supply line from taking up unnecessary space on the desktop, the designer used the design of the wiring slot under the table, so that it is safe and will not affect the cleanliness of the desktop because of the line.
Sound insulation effect：
The dual design of polyester fiber soundproof cotton and mesh is adopted.Make the sound insulation effect better, both private and independent, and will not affect other people's work because of mutual communication.

Mobile collaboration：
According to the buyer's description, the designer added a whiteboard and pin board to the screen board.It is convenient to quickly record and share your own information during small-scale discussions, so that you can save time when discussing proposals.At the same time, the wall cabinet with the upturn door is also carefully designed, and the door panel is designed to open upwards, saving space and facilitating the storage and access of documents and materials.

Movable cabinet design：
The traditional three-drawer cabinet is integrated with the table and cabinet, but now in order to make room, it is more convenient and flexible to move.The original three-drawer filing cabinet was changed to an active three-drawer cabinet.This way you can place it wherever you want, and the wheels can be easily removed.Install the wheels when you want to move, and remove the wheels if you don't want to move.It is more flexible and more suitable for maneuvering.
The artistry of multifunctional furniture：
Through colorful creativity and innovation; and technology equipped with state-of-the-art connections and digital tools, it plays a key role in the design. In the design, the designer's philosophy is to make communication far beyond the space itself. The cooperation of conference facilities and flexible office furniture functions makes you more handy in the process of working, and the discussion with the team members is more harmonious and seamless.

Commitment to environmental protection and sustainability：
Another focus is environmental protection. We use EI-grade melamine board as the main raw material. It not only has no odor, but also does not contain harmful substances such as formaldehyde. It can also be used sustainably. It is achieved through low-emission materials and finishes to ensure minimal impact on the environment and energy-saving technologies, and has obtained certification from professional inspection agencies.